What Is Website Speed? The average load speed across all industries and countries is about 8.66 percent, but the recommendation is to reduce that time to three seconds or fewer. Website speed optimization can put you ahead of your competitors, which will improve your Google rankings. If your site loads in three seconds and your competitor’s loads in nine seconds, Google wants to serve up your content first. If you know you have a slow website, you need to systematically consider potential culprits and resolve them so your visitors have a more enjoyable user experience. What's included in my edits? They do not include custom development (PHP, plugins, themes, etc), updating custom code, graphic design, PSD to WordPress or building out a new website or subdomain. Does it matter what hosting provider I'm using? We’ll work with anybody regardless of their hosting provider. We understand that different websites have different needs and that people have realistic budgets that they have to meet. If you'd like to upgrade, we recommend our trusted hosting partners. Lightning-fast page load speed amplifies visitor engagement, retention, and boosts sales. Instantaneous website response leads to higher conversion rates, and every 1 second delay in page load decreases customer satisfaction by 16 percent, page views by 11 percent and conversion rates by 7 percent according to a recent Aberdeen Group research.