This refers to anything that uses images, audio or video such as banner ads, rich media, and more. Search Remarketing What a person searches for tells us who they are and what they’re interested in. Unlike traditional remarketing, search remarketing finds new customers who have never been to your site before, no matter their search engine of choice. Contextual Targeting Wouldn’t it be cool if your message could be delivered in a contextually relevant way? We use a keyword list specific to your campaign and scour the internet looking for sites with content relating to those terms. When there’s a match, an ad for your site magically appears within the same page and content. Behavioral Targeting Think of this as the process of selecting prospects based on what they actually do online. We’ll deliver ads to audiences actively seeking your offering or have a history of visiting websites with similar content or topics. Audience Targeting There are three traditional ways of classifying prospects: demographics, geography, and behavior (site visits, purchases, memberships). Tighten the focus of every ad buy by selecting inventory that a particular persona is predisposed to notice and act on. Channel Targeting Channels are a great way to define content sections on the web and apply an individual set of delivery limitations for each. Perfect for targeting specific visitor interests such as ‘real estate’ or ‘entertainment’. With over 120 channels to pick from, we’re sure to find your customers online.