We start by making sure we have an understanding of what drives your business. At the end of the day, your marketing goals form the foundation of our digital analytics engagement. Once we establish a measurement strategy, we take into account the conversions that are vital for your business. We audit and structure your analytics implementation to make sure it is delivering actionable data and insights for smarter analysis and decision making. Our Web Analytics Process ----------------------------------- [1] Define Website Goals: We understand your goals in order to improve your website. Objectives are absolutely necessary in order to start the process and then move on to build the Key Performance Indicators (KPIs). [2] Build KPIs: In order to measure goal achievement, we create KPIs to understand whether the website is going up or down. [3] Collect Website Data: We collect ACCURATE data to understand customer behavior properly. [4] Analyze Data: We analyze data to discover immediate insights for implementation. [5] Test Alternatives: We test different alternatives to lower the risk of a loss in revenue due to a poor new design. Testing alternatives gives us a chance to understand what customers like and dislike, which eventually leads to more or less conversions. [5] Implement: No implementation is a synonym of no Web Analytics. We implement insights based on either data analysis or website testing.