SEO has become a hot topic in the internet world and helps to determine the fate of a website. It is a simply yet sophisticated process which positively affects website value and determines the traf?c to your site. SEO is the process by which a website is promoted or pushed to the ?rst pages of the search results of search engines. When we google a term, we get thousands of results immediately. Users do not have the patience to browse beyond ?ve pages of search results. In order to push our website to occupy a place among the top results, we have to do a SEO study and implementation. SEO needs to be implemented from the design, art and content development stages itself. It involves a fundamental understanding of search engine patterns and algorithms and the use of relevant key words. It is a continuous process and requires constant attention and updates. Stale and old contents will divert traf?c away from your site. Search engines look for active websites only. Using genuine SEO companies and search techniques is the most important point. Using unethical techniques (also called black hat optimization) may result in a website being banned by search engines and a de?nite loss of reputation. iTANGLE is a highly ethical concern and we ensure that we support your business positively at all times.