In order to increase your traffic and grow your online visibility, it is important that you undertake some form of online marketing. A good online marketing strategy takes into account the following: Search engine optimization strategies that ensure your web copy and blogs are being crawled by search engines and they are appearing on search engine results pages. Search Engine Optimization SEO ensures you get top page rankings on search engines with valuable keywords. This involves a thorough and comprehensive research of your niche market for keywords and phrases that potential clients are using to search for your products and services. Pay-Per-Click Marketing PPC increases targeted and relevant traffic to your website using paid search engine ads. PPC takes advantage of existing demand and helps you reach relevant traffic by limiting placement based on geography, day of week, time of day, keywords etc. Email Marketing Having an optimized email marketing strategy helps make the most of your subscriber listing. By crafting engaging email subject lines, we can help you incite higher open rates, increase click-through rates for your newsletters, and your overall conversion rates go up using strong wording on your landing pages.