- Listening to various online customer conversations to understand customer needs and trends related to the brand or industry. - Creating Talk driver reports to help drive content to various digital properties. - Crisis management by monitoring customer conversations. - Using the listening tools to find out the key influencers(or brand advocates) in the market on all levels - high, mid and low. - Training the brand team on Listening Tools like Synthesio, Brandwatch and Radian6 and supporting them to incorporate listening in their work to understand customers’ needs. - Creating insight driven dashboards both in listening and analytics. - Handling the Google Analytics for various clients in the middle east. - Monitor website metrics to foresee trends and keep tabs on traffic. - Providing valuable insights from various websites and mobile applications on user behavior using Google Analytics