REPUTATION MANAGEMENT ON THE INTERNET, A POOR REPUTATION WON’T JUST LOOK BAD IN SEARCH RESULTS. IT’S ALSO BAD FOR YOUR BOTTOM LINE. In the age of Instagram, Twitter and Facebook there is no such thing as an enduring reputation. You might be a much-loved brand today but a simple mistake, intentional or otherwise, can bring down the collective wrath of the Internet upon yourself. And when you couple that with the permanency of everything on the Internet, it can be very bad for business. Consider these data points: 65% of online users think that search (read Google) is the most reliable source of information about brands and people (2014 Edelman Trust Barometer). 79% of customers place equal emphasis on online reviews and personal recommendations (2013 BrightLocal Consumer Review Survey). 85% of consumers research online before making a purchase (Yelp).