Online reputation management means taking control of the online conversation of an organization. Its techniques and strategies ensure that people find the right materials when they look for you on the Internet. Managing the reputation of a company is not an easy task. It can be classified into main three types: Building – This type of reputation management has to do with building the reputation for a business that is just getting started. It includes building a good reputation to maintaining it for your business. Maintenance – Reputation management meant to just keep a company’s good image superior in the public eye is called maintenance. This is meant for companies that are already established, and have a good reputation already. Recovery – If your business has gotten a bad reputation for any reason, then the recovery portion of reputation management is for you. Brick Marketing works to hide the bad reputation with good marketing and self-promotion. Every marketing plan should define online reputation management, but it should also be unique to your business.