Reach your audience at scale by utilizing multiple video ad formats, across any device, on the premium sites and geographic locations of your choice. Video ad formats include pre-roll, in-display, social and mobile. Pick one or more formats to maximize reach or target viewers with different videos. Video ads that play before, in the middle of, or at the end of internet videos are video pre-roll ad units. They can be very targeted and highly effective with click through rates 4-5 times better than standard banner ads.