Why Content?
Good content is two things
- 1) human: it is crafted or developed by a person
- 2) aware: the writer knows or can speak to the audience
Great content does that but adds two more things
- 1) traffic: great content moves clicks to and through your site
- 2) conversions: it also drives sales/revenue
I can create great content for your business and your website.
Why Written Content?
Textual content is still the leader for search engines. The amount of optimized, targeted, genuinely informative content on your website gets you more hits in a search engine. Socials, videos and other media still matter, but the roads are paved with text.
"Dog grooming", "Artisanal candles", "IT Services", "residential tree care", "specialized cakes", "Lebanese catering", "car alterations and rims". When someone types those terms into the search bar, content--informative words put together in a readable form--determines if your business pops up.
Now advertising is important, but content is essential. Consider three statistics compiled by data firm Demand Sage:
- 1) users ignore 70 to 80% of ads
- 2) search engines are the genesis for 93% of web experiences
- 3) businesses without dedicated blogs had 55% less traffic than those with blogs (and regularly added content)
- source: https://www.demandsage.com/seo-statistics/
Why Isaac S. Peterson?
You also need a writer who knows the audience, but also knows business. I'm a third-generation, non-inherited small business starter and owner. I've done content for international and U.S.-based companies including LiftMaster, Unified Solutions for Cleaning and Buyersguide.org.
In my first quarter as Staff Writer/Product Researcher for Torsion Plastics, I helped drive the conversion rate well past the benchmark for that period. Q1 2019, as the only writer in my department, I helped put us 67% above the international e-Commerce conversion rate.
But I've also done content for businesses you haven't heard of.
- A smart home installation firm in Dallas
- A car dealership in Akron, Ohio
- A local newspaper in Colorado Springs
- A dog training website
Local business content is different than online mail-order. The SEO is different as is the audience. Selling a good is different than selling a service or a program.
All these consequential factors go into the content I will creatively craft for you.
More quality content means more real estate on the ever-expanding internet. The more quality land you have, the easier you are for a search engine to find.
And informative content that speaks to readers gets them coming back.