As companies continue to virtualize their server environment, they are faced with a new set of challenges. The increasingly demanding business environment requires application services to be deployed more quickly and updating and upgrading these services have to be done more rapidly and efficiently. Oracle VM's application driven virtualization approach not only provides the traditional server virtualization benefits of consolidation, reliability and flexibility but also delivers a unique integrated solution to addressing critical business needs with the following: Fully integrated stack deployment from OS, VM, middleware to business applications Rapid VM and application deployment, updates & upgrades via templates Single console management of hardware, VM and applications Support for both x86 and SPARC architectures