Down Your Way Marketing was started as a result of the realization that local and small businesses were not getting enough from their traditional offline marketing campaigns, and were draining their budgets on ineffective methods to drive traffic and leads to their business.The internet is growing at an exponential rate, and more and more prospective clients are now leaving traditional means of searching for local providers, like the Yellow pages, and turning to the internet to find what they are looking for.Unfortunately, many businesses are just not listed or indeed giving themselves the best opportunities to be found on the web. This is where "Down Your Way Marketing" came about.I have been involved in effective marketing for businesses on and offline since 2004. My knowledge of the internet, the various lead generation marketing models, from PPC, to SEO, to mobile, to Web 2.0, social bookmarking, conversion techniques, to name but a few, have given me an immense understanding of ho