Modern businesses exist in an ecosystem of reputation and constant scrutiny. The success of a brand / product is measured by the intensity of positive conversation around it – the bigger the buzz, the larger the brand. Branding means trust in the product. Physical branding (logos, website, brochure…) is a subset of the complete branding exercise which is more of a psychological concept. Branding starts and ends with how the user community perceives your business – the level of trust, association with quality, the type of customer service, innovative and fresh image…etc. Story & credibility Market & Media mix ------------------------- Customer profiling and demography is the mantra for modern day marketers, and rightly so, considering the volume of real-time data that is available. The successful delivery of event marketing messages is not only dependent on an understanding of the demographic mix (age, income, gender, geographic target…) , but also dependent largely on the selection of most appropriate media channel – Digital, TV / Radio, Newspaper, Mobi