What I doWith broad cultural understanding and consumer insights I design everything from identity, web sites, publications, advertisements to product packaging. I design communication material that connect with people and change the way they think, feel and act.How I do itI'm guided by play rather than by rule. I don't use templates or second hand designs. No two brands are identical and no two clients are the same. I approach every project based on what your company is about. That is why I'll ask you a lot of questions before starting to design.Who I amA few years’ of graphic design.A pinch of Parisian multimedia agency.A sprinkle of art director, with a dash of BBDO.A smidgen of trend strategy.Then the pièce de résistance, marketing director, oh la la!With a garnish of branding, tone of voice and naming.A soupçon of teaching communication.And a slug of designs.Whizz it all together.Pour and serve.Since completing my BA in Visual Communication, in 2003, I have pu