I am a freelance graphic designer based in Cardiff UK, and have been creating in the field for just over 9 years.On graduating with a BA Honors degree in Industrial Design in Cardiff 11 years ago, I soon discovered the power of print communication, and eventually, the web.My work is predominantly print and web based, specialising in projects linked to the music industry and music promotion. This includes CD artwork & packaging, flyers, posters, advertising and editorial design. I have worked with various large organizations in the retail and entertainments industry, most recently Revolution Bars UK and Holiday Inn. Visually, my main aim is to create a simplistic, yet communicative idea that attaches itself well to the product or project. I enjoy mixing photography with strong typographic elements, using other methods such as negative lithographic printing and purely digital. Also I try to pay special attention to paperstock type, as texture is an important aspect to my work.I work