Simon Lapidus Personal Profile: Creative Director, With more than 20 years of international experience In Marketing, Advertising and Public Relations. Ability visually communicates new idea, create new brand, and develop new business. Extensive (direct Product to Market) experience. Two years print shop supervisor experience. Media buying and scheduling. Media research, cooperate and trademark. Marketing strategy implementation, sales programs development, and direct mail. Advanced analytical and management skills with strong focus on production. Developed Hasp adapter (keyboard & serial models) for Aladdin Corp. in Israel under Form Design contract. (Lead Designer) Designed Industrial Modem for BMC Inc. for Manufacturing and distribution in Former USSR. ( BudBuster) Assisted and directed product line design for Russian Market ( Armorol corp.) Work for cosmetic Industry was done in Israel under FORM DESIGN FOR ELENA RUBENSTEIN COSMETICS and HOLY LAND COSMETIC