Responsibilities:

Developing targeting advertising strategy: defining goals and objectives of advertising campaigns, analyzing the target audience, competitors and market.

Creating and customizing ads: developing texts and titles of ads, selecting images and videos, determining the budget and rates.

Launching and optimizing advertising campaigns: analyzing campaign results, making adjustments to ad and targeting settings.

Analyzing and evaluating performance: tracking key performance indicators (KPIs), preparing reports.

Skills:

Knowledge of social media advertising systems (TikTok Ads, Instagram\FB Ads, etc.).

Ability to work with analytics tools.

Knowledge of the basics of marketing and advertising.

Copywriting skills.

Analytical thinking.