Leads a paid social team with a monthly budget of $35 million, consistently exceeding ROAS targets by 85%. Advises on upper-funnel and direct response ads on Meta platforms, including Facebook, Instagram, and WhatsApp. Analyzes campaign performance and presents actionable insights to enhance program effectiveness.
- Leads a paid social team exceeding $35 million monthly.
- Advises on upper-funnel and direct response ads on Meta platforms.
- Presents actionable insights for program enhancement.