We utilize the paid media outlets on each platform can provide and more. Retargeting, pay-per-click, social media ads, and more can help boost your ROI and turn more leads into customers - as long as your campaigns are good enough. We use trial and error methods like A/B testing to define the best content for your paid media methods and use strategic keyword research to reach the people looking for you. In other words, getting lots of the right eyeballs on stellar and tested content. Landing Pages and A/B Testing A common issue that many companies have with their paid digital advertising is not knowing where to direct traffic. We build customized and optimized landing pages that convert and conduct A/B testing with the visual appeal and copy of your landing page and advertisements. We build profit-driven PPC campaigns that bring results. PPC success is measured by the best web and keyword strategy as well as the overall integration of your digital presence. We leverage appropriate bidding and keyword tools to help you send the right traffic to your page. Retargeting/remarketing is a type of paid digital advertising that keeps your brand in front of targeted traffic after they leave your website. Due to this, you can narrow your advertising spend on people who have interacted with your brand. We can help leverage retargeting to maximize your conversion rates. Search engine marketing (SEM) is a type of digital marketing that increases website visibility in search engine results. As a result, SEM works very well in tandem with search engine optimization (SEO). We leverage analytics tools and search engine advertising, such as Google AdWords, to boost your presence. Social media ads are a critical part many retargeted campaigns. We align creative concepts and engaging design for targeted advertising with best practices many social media advertising platforms available.