• Manage the tactical day-to-day execution of Paid Social activities. • Help monitor media spend pacing to appropriately allocate the client’s budget each month (including suggestions to expand or curtail spend rates). • Proactively monitor changes to the paid social landscape & paid social best practice and share significant changes. • Constantly be looking for areas of opportunity, expansion, and improvement to paid social, including new audiences and platforms. • Analyze and report on paid social activities, both to optimize in market and make recommendations for future campaigns.