A company brochure is a valuable sales tool. Business cards, posters, and catalogs all have their place in your company’s lineup of marketing materials, but when you need to give clients or potential customers specific, detailed information. brochures are an excellent way to convey company or product information. ? before starting your design process you need to: • Have a clear understanding of why you're designing this brochure in the fist place. • Having solid goals will give the brochure a coherent purpose, and will make designing it much easier. • Brochures are a communication piece: so it helps if you know what you are communicating, • how it should be presented. • what you want your readers to do next.