PPC advertising, in brief, is called "cost per click," too. It's a form of online advertising that directs website traffic. If you're interested in advertising techniques that can get the members of your target audience to check out your site, our PPC help can come through for you. Advertisers cover fees whenever online surfers click on their advertisements. The premise is as simple as that. There are quite a few perks that are associated with putting together in-depth PPC advertising campaigns. The cost is 25% of client budget.