Pay-Per- Click, is the most effective marketing model to direct traffic to your website through the advertisements on the leading search engines and other relevant sites or directories. But, paid search campaign is not a ‘set it and forget it’ – as you need to spend time in managing your ads – that’s where the PPC management services come in the picture. It requires careful and consistent monitoring and management due to many factors, and mismanagement can lead to ineffective ads and loss of budget, resulting in a money drain.
How we setup and manage the campaign :
Campaigns Set Up:
1. Setup Google Analytics & Google Ad Account.
2. Create Google Ad account - populate with client data & link to Analytics
3. Review Analytics data if available - determine most visited pages, Bounce rates, overall daily traffic, referring URLs
4. Keyword Research - the most critical piece of Adwords creation
5. Competitive Analysis Determine the top 3-5 online competitors
6. Create Campaigns & Ad Groups - Initial setup of campaign
7. Ad Creation - Write ad copy & populate in Adwords
GOOGLE Ad CAMPAIGN MANAGEMENT
It is equally important to adjust, modify, and re-market based on actual INFORMATION Outcomes to get the continued optimum RESULTS.
1. Review Campaign Performance
2. Optimize Campaign - Optimize performance. Keyword research, write ad copy, test ads.
3. Optimize Keywords - Review performing & non-performing keywords. Build out keyword list &/or add Ad Groups
4. Optimize Bid settings - Ongoing Adjustments based on performance
5. Competitive Analysis - Ongoing competitive research
6. A/B split testing
7. Compile reports - Review data with client. Adjust ads & budget as-needed purely based on RESULTS
SEO Discovery offers a complete PPC program development as well as ongoing optimization as a part of their PPC management services in India or worldwide. If you’re not happy with your existing PPC campaign, we can also overhaul it for best results.