Starting Pay Per Click and not knowing the ins and outs of what it takes to manage successful campaigns can be disappointing & costly. Have you found yourself in this situation & ready to turn it over into the capable hands of a PPC expert? Perhaps you’re just getting ready to start advertising. 1) Are you trying to manage your own PPC acct? If you answered YES to question one & NO to most of the other questions, we need to discuss your campaign efforts. The chances are high your ad spend is costing you more money than necessary. You’re probably not getting the amount of traffic you desired. Worse than that, are you getting irrelevant clicks & paying out the nose for them? Are you aware of the Quality Score & Ad Rank position Google assigns to your ads. These two factors will determine IF & WHERE your ads will appear in the Search Engine Results Pages. Google has guidelines for setting up & maintaining a PPC acct. It takes an abundance of research to select appropriate & successful keyword phrases to win the bid auction. EVERY TIME someone performs a search, the keyword phrase goes to auction & the best bids will appear in the results. That’s when the Quality Score comes into effect. Google has a Keyword Planner that should be used to enhance keyword phrase research so your ads have a better chance at the auction block!! PPC PROCESS: 1. Thorough keyword phrase research using Google Adwords’ built-in keyword planner tool. 2. Adhere to Google’s best practices, guidelines & advice. The ultimate goal is to obtain a high Quality Score and increase Ad Rank position. 3. Keyword phrase monitoring to determine the level of success for each keyword then tweak accordingly. 4. PPC for a small business: Expect to pay between $850 – $1,500 per month for a PPC expert (ad spend is separate). Eventually you should see a decrease after the campaigns & keyword phrases have been tweaked. We recommend business owners focus on running their business & leave Pay Per Click to our team of experts. Our entire business focus is marketing and all of our efforts are in knowing what Google wants to see. It is our sincere desire to increase your traffic, click through rate, conversion rate, etc. Ultimately, our goal is to improve your ROI and decrease your budget for a pay per click expert and ad spend.