As a PPC specialist, I work to manage and maintain advertising campaigns on Google AdWords, Bing Ads, Facebook Ads, and other social media platforms. I work closely with marketing trends to drive profitable campaigns and increase ROI. The following are my skills that I use to manage client needs:
⦁ Monitor, evaluate and analyze the performance of advertising campaigns to understand customer needs and provide insights to customers.
⦁ Create campaign strategies based on market research, product insights and competitive analysis.
⦁ Optimize campaign budgets through extensive keyword research, competitive analysis and campaign structure optimization.
⦁ Generate reports including account progress that are easy for the client to understand.
⦁ Generate monthly reports as required.
⦁ Research the latest trends and best practices for our industry to stay ahead of the competition by providing innovative solutions for future creative or strategic needs.