Pay per click (PPC) advertising is at the moment the fastest and the most economical way of getting rankings. We are the fastest and the most economical locomotive you can have. Google Adwords, Search Marketing Pay-per-click advertising is one of the emerging models of search engine marketing. It represents an efficient, instant, and invaluable method to promote your business. The ultimate goal of any PPC advertising is to generate qualified leads and increase sales. Pay-per-click advertising works through a bidding process, and ads appear prominently on the right side of the search engines and its network pages of search engines such as Google. The cost structure of pay per click is action-driven. Each time a user clicks your ad, the PPC engine deducts the amount of your account on the basis of your bids on the keywords.