Pay Per Click marketing is a form of online advertising in which advertisers pay costs when users click their ads. Advertisers bid on the perceived value of a click in relation to the keywords, competition, and audience type in which it originates. PPC is used for all types of campaign goals including: Google AdWords is by many measures the most popular paid search platform used by search marketers, followed by Bing Ads ( includes portion of ads on Yahoo) and social media Ads like Facebook, LinkedIn, Twitter etc. PPC enables search marketers to bid for the placement of advertisement in the sponsored links of a search engine when somebody searches for a particular keyword that is identified with their business. Most common Ad types used are Text Ads, Product Listing Ads (PLAs) and Image Ads.