PPC PROCESS
1-.PHASE I:ANALYSIS
WEBSITE PURPOSE (informational,educates,inspirational,promotional,entertain,sale)
WEBSITE GOALS (lead generation, showing off, education, support, sales)
TARGET AUDIENCE(age, income, gender, geographic)
2-.PHASE II:RESEARCH
Research main keywords using various tools, analytics and competitor analysis (If your ideal customer was searching for your, what would he/she type in Google? Please list 5-10 come to mind).
3-.PHASE III:STRUCTURE
Develop structure of the campaigns by the theme of the website