Performance Marketing,Social Media

Performance Marketing
- Campaign Strategy and Digital Media Plan.
- GTM Strategy
- ABMManaged campaigns for B2B US clients in paid social channels ( Meta, Tiktok, Reddit, Pinterest, Snapchat)Handled budgets around 10 M USD per quarter and ensuring successful delivery, along with delivery and performance reports presentation to internal and external stakeholders.
- Campaign Execution and Monitoring (Channel - Meta, Tiktok, snapchat, Reddit , pinterest, Google ads, Bing ads)
- Optimization and Reporting
- Programmatic strategy (Channel - DSP & SSP and ad networks)

Social Media
- Social Media Campaign
- Content Development and Publishing
- Social Post( Instagram & Facebook)/ Content calendar / Posting
- Community Management

Some Key Results in my tenure.
- Managed campaigns for B2B US clients in paid social channels ( Meta, Tiktok, Reddit, Pinterest, Snapchat)Handled budgets around 10 M USD per quarter and ensuring successful delivery, along with delivery and performance reports presentation to internal and external stakeholders.
- Managed campaign strategies for clients in the Job advertising sector across programmatic channels in North America & EMEA region, utilizing multiple Demand-Side Platforms (DSPs), Job boards, & SSPs to drive optimized cost per application
- Formulated & led a team from inception to bolster paid & organic marketing endeavors for our clients, driving revenue growth by onboarding 10 new clients, with a focus on executing social media ad campaigns & monitoring performance using Google Analytics & Facebook Ads ManagerBoosted follower growth on various social media channels & pages by 30% over the course of a yearCoordinated with Design, Content , Web and Tech team for formulating and publishing regular content on social media and website.