Commercializing medicines require well-devised marketing plans that takes learned insights and delivers a return-on-investment by disseminating medical knowledge. Taking a branded product from bench to bedside is more like a large Hollywood studio production than a consumer goods launch. Blockbuster movies and blockbuster drugs are alike in many ways and it really requires attention to detail in branding to be a real success. Atreya Healthcare Consultants can help you create a “bulls-eye” strategy that combine all the functional, practical and emotional benefits of a brand while providing brand commitment and personality. The best brand strategy is simple and declarative, but remains true to the highly regulated messaging patients and providers receive. Pharmaceutical Management: Pharmaceutical Industry in USA and International Pharmaceutical Product Management & Marketing Pharmaceutical Market Research Market Access in USA and International Pharmaceutical Sales Pharmaceutical Lifecycle Management- Preclinical, Clinical and Commercialization