By using photoshop and lightroom i could enhance images, including : 

- adjusting color and light, create a new mood and ambiance of photo or make it look natural but beautiful. Correcting the brightness and contrast of an image to ensure it is neither too dark nor too bright. This might involve adjusting highlights and shadows to bring out details. Also applying filters to achieve specific styles or moods, such as black-and-white effects, vintage looks, or other creative modifications.- frame adjustment such as cropping, change the prespective, etc- Retouching imperfections. This includes using tools to eliminate blemishes, Removing or replacing objects in a scene without leaving any traces of alteration that requires precision and a good understanding of the image's context and skin retouching, this specialized skill is often used in fashion and portrait photography to smooth skin while maintaining texture and a natural look. Techniques may involve frequency separation and dodge and burn. 

Enhancing details of the image by increasing sharpness, which can bring clarity to the subject and make features stand out more.- Final Adjustments:

Color Grading: Making creative adjustments to the color palette of the photo for artistic purposes, influencing the overall mood and tone of the image.

Output Preparation: Ensuring that images are saved in the appropriate formats (JPEG, TIFF, PNG, etc.) and resolutions for their intended use (print, web, etc.). This could also involve creating multiple versions of the same image with different edits.

• With Consistency and Style:

Maintaining Consistency: When working on a series of images (for example, a photoshoot or campaign), editors will ensure that the color grading and retouching style remains consistent across all images.

Following Brand Guidelines: In commercial photography, photo editors often need to adhere to specific brand aesthetics and standards, ensuring that the edited images align with the overall brand image.