I, Anirban Lodh, Creative Director and Photographer, have been associated with the advertising industry for the past 16 years working for various agencies. Expert photographer with years of experience in diverse aspects of photography ranging from Product, Portrait, Industrial, Fashion and much more. Executing photo shoots from conceptualisation and art direction to final imagery. I have gathered a hoard of rich experiences and have had the good fortune of working with some very creative people in this industry. I last worked with a leading German agency called Service Plan India in the capacity of Associate Creative Director. At this agency I have worked on some well-known brands like the luxury automobile giants BMW and MINI.The time I have spent in this industry at various agencies working on Indian as well as international brands has endowed me with a unique insight and has inspired me to become an ideator, communicator and strategist, besides being a creative art person. Help to create a well-defined brand strategy which leads to a consistent brand message, a strong emotional connection with customers, and higher brand equity.