Daniel Bericua's portfolio reveals a wide variety of different themes, from serious portraiture to funny stage-managed pictures, auto shoots outdoor with and without people as well as studio shoots and landscapes. Daniel’s work is very precise and concept driven. He works very closely with art directors and clients and has a very good understanding of advertising culture. He passionately translates concepts and ideas into arresting imagery. His iconic ad campaigns have a unique look, and reflect his creative fearlessness. An unstoppable passion for photography sees Daniel continuously work on a body of personal work that often takes him to obscure places. With a focus on raw beauty, fashion, originality and distinction, he pushes the boundaries of visual storytelling.