Identify and implement website best practices that drive a best in class customer experience to improve marketing effectiveness, maximize conversion rates and grow the digital channel. Manage all brand communications through digital channels, setting up, selling and executing a vision, from delivering standalone projects to integrated campaigns, developing brand presence, tracking online activity. Manage online branding, communications and campaigns through the clients website, email marketing, building the online community, attracting new customers, search engine optimization, and search marketing. Ensure smooth running and completion of projects across site builds, online advertising, social media, maximizing online sales opportunities and search marketing.