Dear clients,
I'm certified Digital Marketer, Business Strategis and PPC Expert, specializing in all kinds of marketing including social media marketing, google advertising, and e-commerce advertising like amazon ppc campaigns, eBay, etc
i would like to share my strategy that i have applied and sucessfully reduce the ACOS
For the best results, campaigns are split into Auto and Manual targeting. The AutoCampaigns behave like Google Shopping Campaigns. Amz scans the product listing and decides what keywords your ad will appear for. While this is helpful because Amz casts a wide net, advertisers lose all keyword control.
By analyzing the Sponsored Products Search Terms Report, I will add negative keywords to
stomp unprofitable terms out of the auto campaigns.
How does this help?
It first saves money, and it implicitly improves the ACOS. then took the best-converting terms and added them to Manual Campaigns.
How does this help?
You can bid to optimize these valuable terms.
You get more clicks and volume than the competition who doesn't take this extra step.
You will achieve maximum ROI.
You will get more visibility.
You can improve the ACOS.