Pay-Per Click (PPC). This is how we will help you get higher CTR, Conversion, and ROI from your PPC Advertising spends. # Research/Analysis on your business and target markets # Analysis of your USPs and Competitive Advantages # Studying your target customers' preferences and behaviour # Analysis of your Previous Campaign, if any # Budget estimation based on your goals # Keyword Analysis and Campaign Setup # Writing Conversion oriented Ad copies # Setting your required Ad Extensions # Optimizing Bidding, Quality Score, CTR, and CPC # Landing Page Analysis # Landing Page Tweaks and Tune up for relevancy to Ad goals # Call to Action Setup # A/B testing if required (On higher budgets only) # Google Analytics Goal Setup # Re-marketing Setup and Installation # Setting up re-marketing campaigns # Analyzing the need of micro ad groups # Analyzing Ad Group/Campaign level negative keywords # Adding negative keywords to the account as required # Setting up micro ad groups for differently themed keywords # Check on low-performing ads, keywords, and campaigns # Automated/Manual Reporting and Sales Discussion