Specialist in SEM / PPC and Web Analytics. PPC campaigns (Management, creation and analysis of accounts, definition of the semantic and technical strategy, optimization, preparation and monitoring of reports, etc.). Web Metrics Analyst and Client Reporting: Definition of KPIs, Reporting sources, creation of Dashboards, benchmarking, competition analysis, diagnosis of the client's online structure status, etc. Also development of Digital Projects: and SEO Actions (mainly Link-earning and Recovery of Penalties in search engines).