More than 2 years of experience in PPC, Analytics and SEM. Also, enhanced the company’s revenue multifold by indulging in e-commerce conversion, PLA, Remarketing, web chat and value added process. Area of Expertise Competencies KRA’s in Detail Remarketing Ads:Targeting audiences through adwords and analytics remarketing tags. Running RLSA & Display ads as per various matrix and parameters. Different strategies for brands and products ads campaigns. PLA Ads: Creation of datasheet for Product Listing Ads, running ads through merchant center, optimization as per performances. Web Analytics: Proficient with, Kenshoo, Google Analytics and webmaster tools. Excellent analytics command over how to analyze and use data for improving ROI of websites. Have created customized dashboards for easy reporting. PPC Manager Responsibilities ? PPC accounts management on Google AdWords & Bing for a variety of clients. ? Monitoring and optimizations of keywords bids, account daily and monthly budget caps, impression share, quality score and other important account metrics. ? Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, shopping campaigns, display network, and other facets of paid