- Over 5 years of experience in PPC/SEM - Work with different monthly budgets (from $300 to 350K$ monthly). Skills: • Marketing analysis and strategy building • Analyzing campaign metrics/data and providing interpretation and suggestions for improving performance • Keywords research skills (with Keyword Planner and other tools) • Creating, analyzing, and optimizing Google AdWords campaigns: - Search - Display - Remarketing - Shopping - Call • Experience with the Adwords Editor and Bing Ads Editor • Strong analytical, measurement and reporting skills • Ability to manipulate large AdWords data sets • A high proficiency in Microsoft Excel, Gmail, Google Docs • Ads/ extensions copywriting skills • Monitoring the success of campaigns using various reporting tools • Conducting AB testing across ads and landing pages • Reviewing traffic in Google Analytics