• Manage the tactical execution of paid media, including ongoing monitoring, tests, keyword/tactic exploration and expansion, and analysis. • Proactively recommend changes to optimize campaigns within the approved budget and strategy. • Help monitor media spend pacing to appropriately allocate the client’s budget each month (including suggestions to expand or curtail spend rates). • Monitor competitive activity for paid search campaigns (new ads, new landing pages, new ad extension use, etc.). • Analyze and report on activities, both to optimize in market and make recommendations for future campaigns. • Look for ways to improve processes, client initiatives, and client services.