I offer depth of experience and skill in demand generation, specializing in PPC (Pay Per Click) advertising), SEM (Search Engine Marketing) on Google Adwords, Bing and Facebook platforms. I focus on account structure and strategies to increase quality score and reduce CPC (cost per click), along with creative insight to produce strong gains in CTR (click through rate). I create PPC ecosystems - integrated resources to optimize results through landing pages, retargeting and content funnels.