Nearly 12 years of PR and marketing experience with large and start-up organizations. I identify compelling stories and get that message to the right audience. I've worked both in-house and at agencies -- I understand the importance cross-functional collaboration and execution. My expertise lies in media relations, writing, corporate messaging and branding, executive coaching and program creation and execution: Value to Organization • In-House and PR agency experience • Cross-functional experience with marketing, brand and sales departments • Global PR program creation, management and execution • Experience in consumer and technology industries (large companies and start-ups) – Microsoft Surface, Windows 8, Xbox, Nikon • Beverage experience with leading brands – Red Bull Energy Drink, Jose Cuervo, Smirnoff, Baileys • Collaborated to launch US branch of global network of unique, targeted content • Built out communication teams, departments and agencies that supported growing business • Transformed PR role to “new-age PR professional” as TV producer and content manager • Increased overall communications output 450% from nearly 50k to 1.8 billion impressions