Services / PR & marketing: Brand managing - Strategy / Execution / Evaluation • Developing strategic and integrated retail marketing campaigns that align internal / external resources for successful execution of the broader brand strategy. • Creating and maintaining a marketing calendar and ensuring that promotions and events are programmed and communicated to customers and internal partners. • Driving retail promotions through idea generation and collaboration with marketing, merchandising, visual, and creative partners. • Maintaining close relationships with vendors to share creative assets, building partnerships, co-op advertising programs and stay current on market trends. • Managing marketing collateral across channels including drafting creative briefs, signing off on proofs, answering questions about offers, confirming legal verbiage and coordinating with internal partners. • Planning entire marketing programs and analyzing a financial success of those programs. Reporting on key metrics • Web / Social Media / Direct Marketing • Providing WEB direction to generate web traffic and build direct mail distribution<