Pricing can make or break your company profitability. You can get the best price by understanding 1) what differentiates your product or service, 2) what value that differentiation creates vs the next best alternative, and 3) How much of the value created you can collect vs how much of the benefit the customer keeps. Once we understand the components of pricing strategy, the next level will use a sensitivity analysis to focus price model refinement. The sensitivity analysis will tell you what assumptions in our pricing model are the most critical, and change what you can feasibly charge.