Pricing strategy expert (tomerhochma.com/pricing-strategy) with 16 years of experience, BA in Economics & Psychology and an MBA. I help companies maximize revenue potential by providing validated pricing models, frameworks, and processes. I'm also the founder & CEO of a SaaS startup, a former eCommerce platform CEO, and a former investment banker and analyst.
My versatility extends across diverse industries, including SaaS, FinTech, eCommerce, Retail, Gaming, Education, Sharing Economy, LogisticsTech, and DiamondTech. I'm here to provide you with real-world insights and hands-on expertise to maximize your revenue potential.
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I consult on the following (extended info below):
* SaaS Pricing Strategy
* eCommerce Pricing Strategy
* B2B Pricing Strategy
* Agency Pricing Strategy
I employ cognitive, psychological, and emotional insights in my pricing strategy process to shape decision-making. This includes tactics like charm pricing, the left-digit effect, and price anchoring, along with concepts like bounded rationality and the IKEA effect, to create pricing that resonates on both a logical and psychological level.
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HOW I CAN HELP
SaaS Pricing Strategy
I focus on crafting optimal pricing models that align with your product's unique value and market position. This involves analyzing various pricing structures, from subscription-based to usage-based models, and determining the most effective strategy for your target audience. We'll delve into competitive pricing, value propositions, and setting strategic price points, all aimed at maximizing revenue while maintaining market competitiveness.
eCommerce Pricing Strategy
I optimize your pricing to align with your product's distinct market position and customer expectations. We'll focus on dynamic pricing models, competitive analysis, and key price points, aiming to enhance revenue and customer attraction in the bustling eCommerce space.
B2B Pricing Strategy
I concentrate on developing pricing frameworks that resonate with your business clientele, aligning with industry standards and value delivery. We'll navigate through tiered pricing structures, volume discounts, and strategic negotiations, all aimed at fostering long-term client relationships and maximizing business-to-business revenue potential.
Agency Pricing Strategy
I guide you in establishing a pricing structure that reflects the unique value of your services, balancing market demand and client expectations. We'll examine project-based, retainer, and value-based pricing models, focusing on sustainable profitability and client satisfaction in the competitive agency landscape.
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WHAT NOW
I would love to hear about your project and share my thoughts. Message me and let's chat.