Being in this field for almost 30 years, I have an in-depth understanding of art, copy and layout and its relevance in magazine or newspaper design. I have been using softwares such as Adobe Illustrator, InDesign, and Photoshop optimally to create the look and feel required for a reader-friendly look. More than anything else, print design is about making a magazine or a newspaper look enticing for the selected audience. Over the years I have worked in all the major newspapers and magazines in Delhi. Started my career with the Times of India Group, and then moved on to India Today Group, The Hindustan Times, The Indian Express and finally to Sports Illustrated with the Burda Group. The journey has been full of learning experiences and challenges