I believe that all the printing designs are the riddles you have to solve. Setting every element to its place, directing viewer's eye movement exactly how you want it, solving the problem with lack of space with no harm to illustrations and image sizes, choosing right typefaces and etc. On the other hand making illustrations is a creative process of choosing techniques, experimenting with formats and overthinking already accepted ideas. Both have to balance in every brochure, catalogue or simple flyer. And that's what i call Design.