Product customization in enterprise solutions involves adapting a product to the specific needs of a particular organization. For example, enterprise software may be customized to include specific features and functions tailored to a particular business or industry. The goal is to align the product with the organization's objectives, processes, and culture. The benefits of product customization in enterprise solutions include improved efficiency, responsiveness to customer needs, better scalability and flexibility, and cost savings. It also allows organizations to make their products stand out from the competition and attract more customers. 

Some examples of product customization include customizing software to add specific features or integrations that enable the organization to better track its operations or integrate with other systems. The organization can also customize its software products for security purposes, such as creating a unique login page for each customer or adding multi-factor authentication. Another example would be creating custom user interfaces that allow employees to easily find the information they need and access features quickly. 

Organizations of all sizes can use product customization in their enterprise solutions. Organizations with larger IT teams may have more resources for customization, but smaller organizations can still benefit from the tailored solutions that come with product customization. Organizations across various industries such as healthcare, retail, manufacturing, financial services, and others can all benefit from customized enterprise solutions.