Convincing your audience that they need your product, is one aspect of writing product descriptions that I enjoy doing. Perhaps this is due to the conversational tone of my writing and the focused approach I use to ensure that "little details" don't fall through the cracks. It all begins with research. I love researching the product am describing. I check what others are saying in your product category and I do final research on the audience. When I blend all this up, you get a product description that meets your audience's needs. I have provided you with samples in my portfolio.