Designed vibrant and distinctive packaging for three specialty flours: Beans Flour, Sweet Potato Flour, and Plantain Flour. The goal was to create a cohesive visual identity that highlights the unique ingredients and appeals to health-conscious consumers.
Design Solution:
- Beans Flour:
- Earthy tone color scheme to evoke natural goodness
- Stylized bean illustration to emphasize the protein-rich ingredient
- Clean layout and modern typography for a sophisticated look
- Sweet Potato Flour:
- Warm orange color scheme to reflect the sweet and nutty flavor
- Whimsical sweet potato illustration to add a touch of playfulness
- Simple design elements to appeal to bakers and chefs
- Plantain Flour:
- Bright yellow color scheme to evoke the tropical flavor
- Stylized plantain illustration to highlight the gluten-free ingredient
- Modern design elements and clean layout to stand out in the health food market
Design Tools:
- Adobe Illustrator for vector graphics and illustrations
- Adobe Photoshop for color grading and texture manipulation
Design Deliverables:
- Final design files in AI and PSD formats
- Label and packaging designs in various sizes and resolutions
- Style guide for consistent branding across all platforms
This design project showcases my ability to create visually appealing and effective packaging designs that communicate the unique benefits and ingredients of each product, while also establishing a cohesive brand identity.